They shouldnt hafta drink shitty beer like new Newcastle as a surrogate. I normally never bother with leaving comments, why bother I think, theyll never see this and what is the point? Newcastle had a distinctive individuality. IF IT AINT BROKE DONT FIX IT DUMB ASS. And to the makers and owners of Heineken brewery: you should be ashamed of yourselves! Its stupid, honestlybut there seems to be no sign of resignation by Heineken, who mandated the change, or Lagunitas, who actually committed the crime. They have lost our business unless they change the recipe back. New New Castle completely sucks! When I got home and trepidatiously opened a can and tried a sip I was sold! Please please bring back the original recipe. You take an established brand and dump it in the trash. You guys are freaking hilarious! As a matter of fact, I doubt think I will buy any Heineken either Until they bring back the Original New Castle Brown Ale Recipe. I dont understand the Big FUSS over IPAs. Its defamation of a Geordie tradition. I dont know that Ill ever buy Newcastle again . I hope the Dutch Piece of shit that is the officer in the company that bought Newcastle hates himself for being a totally worthless piece of living crap. Did I read online correctly that only the U.S.A. is getting this new recipe?? They did respond politely but they are standing by their new product and proud of the fancy hops they use. No more. Long time drinker of Newcastle is going to find something else to drink. I think it was 5% ABV They moved from their true Newcastle home to Yorkshire with a new recipe and different water at some point- It was barely recognisable after that. I will now look for a new beer to enjoy. I have tapped beer since 1976, and I tapped Newcastle until 2013 when I decided that half barrels were too heavy and bulky. It makes no sense! Please help me find another source of quality Brown Ale. Thanks for ruining what was once my favorite beer. How long before the suits at Heineken buy them out and screw me over again. Just a week ago I was drinking a REAL Newcastle and for some reason this six pack tasted particularly awesome! Kent Goldings hopsat :90 1 oz. Im literally crying after finding out about this new trash beer. Born and raised in Scotland, Newcastle Brown was a regular item growing up. How do you ruin a beer that is almost one hundred years old? A good thing shouldnt be messed with. The label should say New and not improved to be factual I assume that this swill will be pulled once sales decline, but you have lost the trust of fans of the original and best of luck on getting them back. Whats New at the Top Kentucky Bourbon Distilleries, Podcast: Talking Legal Topics with NABCA Leadership, April Meeting 3/24 (NOTICE) March Meeting Recap Olde Town Mash Paddler's, Beer in England: The Complete Guide - Beer N Biceps, https://www.linkedin.com/pulse/reimagining-icon-john-ledingham/, Agenda Announced for 7th Annual Beverage Alcohol Retailers Conference. You Suck FOREVER!!! People just quit drinking it. They ruined Newcastle. The new packaging and label was a give away how bad this would be, but had to try it since Ive been a Newcastle fane for several years. How do you think you can change a beer entirely and keep the same legendary name? Sunflower Earrings Newcastle Brown Ale Lightweight Tin Earrings 925 Sterling Silver Ear Wires. I was able to buy a 12 pack of the old and new recently Im down to my last few of the old. This Privacy Policy sets forth the privacy practices with respect to your information when you use our software, mobile applications and services (Services) . There are literally thousands of IPAs on the market. First brewed in Newcastle in 1927, Newcastle Brown Ale is loved . I am SOOOOO bummed. My bartender brought me a bottle, and not having heard about the change, I told her I ordered a Newcastle. Why would Heineken be stupid enough to allow some dim bulb, wannabe brewer, to tinker with the recipe? And, the new packaging wasnt what I was looking for, either. I started a conversation with a guy who was also pondering the available selection or brews and made my point about the spoiled Newcastle. Thinking that if we make contact with them and they see what has been done maybe they can formulate something more similar to NCB. After all, the new recipe includes classic Lagunitas hops: Centennial and Chinook. The new recipe is typical American so-called craft brewery swill, that hipsters drink too make them feel important and sophisticated. I started drinking the original Newcastle somewhere in the mid 70s while stationed overseas. I have been drinking it since 1975 while stationed overseas. In the past, Newcastle was never sitting on the shelves. Why would you change the recipe people have come to love. NEWCASTLE BROWN ALE 4FT Wall Sign Plaque bottle beer Pub Bar Man cave garage . Then keep the original New Castle the same. I thought I was done with my rant but Im going to keep going. Newcastle is actually owned by Heineken, decidedly not an American company. Note to Lagunitas: Please, please, please go back to the old recipe. Bring back the old recipenow. If this is the beer that Heineken and Langunitas is peddling, then they have indeed killed Newcastle. My friends and I used to call it the creme soda of beers because of how tasty and drinkable it was. Because of declining sales, the company has reduced the size of the product from 32 ounces to 12 ounces. flavor has changed so much nobody wants its anymore found a place that had some of the old recipe; blindfolded people tasted the difference. So, NC Brown, who cares about you anymore, not me. The term was first used by London brewers in the late 17th century to describe their products, such as mild ale, though the term has a rather different meaning today. If something is known for the one thing and you change it its no longer what it used to be! It just tastes like bad coffee to me. How DARE you call this garbage Newcastle?!? The new Scotch Ale was developed as a true collaboration between Newcastle and Caledonian and is brewed at the latter's Edinburgh brewery. Yes, it has regained the old smooth unique tast. This relaunch is to Newcastle what New Coke was to Coca Cola!! They say they didnt deviate that far from the original recipe. That's because production has moved from the Netherlands to the U.S., where Chicago's Lagunitas Brewery will now make the beer under a new recipe. The only substitute I can find that is somewhat similar in taste and easy to find is Irish Smithwicks. The current beer is not up to standard, and you have lost a customer for life. This is NOT even close to what Newcastle used to taste like. Just because you own the brand what makes you think you improve what has been made and appreciated for scores of years. In the 1980s, a euphemism for walking the dog resulted in the nickname Newcastle Brown Ale. And promptly went to get a refund. or Best Offer. It got worse when it was made in Dunston at the federation brewery, wose again when brewed in yorkshire and unpallatable from every where else. Guess Ill be buying more Smithwicks. Raised in Manchester, England, Ive been drinking Newc Brown for more decades than I wanna think about. This isnt a new Kool-Aid recipe. I kept saying, why does this Newcastle taste like shit? Michael, I cant add to anything you said. The petition has had pathetic results. Theres only about 400 local crafts in any bar that taste just like this swill. Did NOBODY learn anything from the New Coke debacle in the 80s??? WE DONT WANT AN IPA. Help me understand why you buy a beer brand that is so distinguished, the slogan reads the ONE AND ONLY, only to change the recipe to taste like ALL THE REST. I totally agree with EVERY bad comment of this Newcastle Brown Crap. This type of thing is happening everywhere. Michelob Amber Boch maybe??? It like drinking Budweiser natural lights garbage total garbage bring back the original I will not buy another Newcastle ever again. Tue 13 Oct 2009 16.17 EDT. The new one sucks. New Castle came in a clear bottle, if you got a 12 pack which packaged the bottles out of the light, it was the nectar of the gods, bottles buried in ice it was the ultimate summer beer. FU Jeremy Marshal. yes, cans! What a ruining of a great brand and brew! Heineken has one fine Marketing department for sure. For that reason alone I wont be buying it anymore. Big money beer giant ruining an amazing beer. I hope all of you on the Whineakin board of directors die miserable piece of shit deaths. I have been drinking this beer for 20 plus years and bought a six pack a few weeks ago and noticed new packaging never thought they would change the beer, why mess with perfection. . The beer I have loved for DECADES is gone! After that I guess Im SOL! Turned a lot of friends on to it. Smithwicks is my new go to brew, the ale that Newcastle once was. When sales improve, the brand may consider extensions. They have ruined a great drink Fuck them and fuck Chicago and Fuck the Cubs and the brats and all that shit. NC tastes like its been brewed right behind Lagunitas without ever cleaning the brewing equipment. Right down the drain with this NBA imposter. Hi as I live in UK I would just like to point out that Original Newcatle Brown Ale is still brewed in the UK Instead of making an ad about Newcastle Brown Ale they've created a super ad cramming in 37 other. I did send fairly stern messages to Heineken (no response) and the new, fake Newcastle Brown Ale which I assume just goes to Lagunitas. This Policy will be referenced by all such mobile applications or mobile optimized websites. the new label is crap as well, but at least it reminds me not to buy it, Ever Again. New recipe is awful, and now just tastes like Lagunitas. The old recipe was fantastic. Taste like instead of using toasted malt, they used untoasted malt and added a small amount of dark malt that youd find in a stout. Can you please pass on my friendly complaint to Lagunitas, who I think is brewing Newcastle under license in CA , regarding their brewing of Newcastle beer. What were they thinking? We dont drink IPAs and this is too bitter. New formulainterpretation: Dumbed-downed, common tasting american beer for people who swear At first I was disappointed that Newcastle had changed their label from classy to garish. Ive been drinking NewCastle Brown Ale for 30+ years. I just bought a 6 pack last night and boy oh boyThis is some awful stuff. Ill never buy another bottle unless it goes back to the original brew. Cant fix stupidity. He was wrong. I had been a New Castle Brown Ale drinker forever. If I wanted a nasty IPA, Id buy one. I brought 6 bottles today and its as good as ever, its sad that its been ruined in the US Trouble is some are regional brews. I completely agree. Newcastle Brown Ale is also now an all-malt beer, made with Lagunitas house malt. They probably wanted to kill off the brand to eliminate any competition with their main brand of skunk water. Could not finish the second and poured on the ground. After the 2nd purchase I realized it wasnt only the bottle that changed, the brewery and flavor had changed. Didnt notice it said lagunitas on it. They basically said screw the faithful Newcastle drinkers, we are going for the ipa, over hopped crowd of craft beer morons and if the regulars dont like TS. I am going to try to return the unused bottles from the case I bought and am now searching for a replacement that is not as expensive as Rogue hazelnut. Bad business bad marketing decision. I shall never buy another unless I see a new marketing campaign indicating that they have gone back to the old recipe. They took a great genuine drink and trashed it and pissed all over it! Some fans may decry that this U.K. classic has become completely Americanized. I usedto go to TGIfridays who had it on tap and it was just the best. I sent them a note in the comments section. You have ruined my favorite beer, shame! Bottom line, I wont buy it anymore, they have lost a long term, loyal customer. Near perfection totally destroyed. Will never buy either beer again: unless the old one is brought back. Fans of Newcastle Brown Ale will notice a new flavor. Double Maxim Premium Brown Ale , The Beer Newcastle Brown Ale Tasted Like Before Heineken Ruined It! [] Ale have changed hands faster than Watford football managers. $7? Why not ship me the Newcastle I like and serve this new crap to people who like beer that tastes like stale bark and dirt and call it something else? This new recipe SUCKS!!!!!!!!!!! And charge the same price as if were an imported beer? Check Availability. In 1994, 25% of Tyne Brewery's output was dedicated to Newcastle Brown Ale. In the mean time, is there anywhere that imports the original?? Hey Guys, I got a 12 pack last week and from my taste perspective, its back. I poured the other 11 bottles down the drain. I have stopped buying it. Please leave your suggestions as I will never buy another bottle of this new CRAP:(. I have been drinking Newcastle for 20 plus years and have introduced many a friend to its tasty malty chocolate and coffee notes. #donewiththisshit. The old Newcastle recipe suited my palate, just fine. I cannot express fully just how upset I am about this. If you think these guys are going to revert to the old recipe just because you and a few thousand others complained, youre just barking at the moon. My new go-to, along with Belhaven Scottish Ale (both available at World Market). Rant over! Where can we get original from now onpm me and let me know etasimmons@gmail.com The new recipe is very disappointing. Basically when I go to the store to buy beer, its either Shiner Bock or New Castle Brown Ale. She said it is! This sucks. WRONG! You just destroyed my favorite ale this tastes like shit. If it aint broke dont fix it. Go to shop . Its terrible. Why change the flavour ? A real damn shame, Why in the world would you take a genuinely great beer with a long standing mark of quality and allow someone to substitute this rank, frankly disgusting backwash ? Imagine being handed a Ferrari plant and then you churn out Pintos. Our brewmaster reimagined the recipe using Centennial and Chinook hops, and brought to life by members of both brewery families, Newcastle Brown Ale reflects our take on a craft classic. Any suggestions? Thing and you change it its no longer what it used to be literally thousands of on! Other 11 bottles down the drain to Newcastle Brown Ale is loved,. Reason alone I wont buy it anymore read online correctly that only the U.S.A. is getting this new Crap (... Drink shitty beer like new Newcastle as a surrogate made my point about the spoiled Newcastle mid! Its tasty malty chocolate and coffee notes by Heineken, decidedly not an American company tinker with recipe! 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